Ceres Tag Website Development

Ceres Tag is a startup creating world first direct to satellite smart ear tags for cattle, wild animal and pest animal tracking. Launching in 2021, their technology will allow farmers and researchers to improve their efficiency and animal welfare through better insights into animals location, behaviour and health stats.

Ceres Tag logo

I worked with Ceres Tag to develop a digital style guide from their existing branding materials, and to build out their marketing website ahead of their commercial launch. We worked together to deliver a bespoke WordPress CMS based site, with particular attention to their branding, accessibility and the UX.

Design Touches

Ceres Tag were great to work with because they were willing to invest in the little touches that make their website (and other upcoming systems) that bit nicer for their users. Early on we explored developing a dark mode theme alongside the normal light version. They were really receptive to this addition to cater for the growing number of users that prefer a darker palette, including those that find themselves online later at night.

I developed a light/dark mode switcher that detects the user’s system preference to use as their default setting, while still allowing them to change the setting if they wish. We also paid attention to text and link colours in both modes to ensure that adequate contrast was maintained for AA accessibility standards.

Custom Loading Animation

loading animation based on logo elements In addition to the marketing website, Ceres Tag is also developing a customer dashboard which will give their users tools to manage their tags and connected software.

I created a reusable and loading animation based on their brand assets. This will be used on both the website and in their customer backend systems. The animation is a self contained SVG which allows for its colour and animation timing to be modified directly in the file without needing to involve external dependencies like the site’s own CSS.

WordPress API & Vue

The Ceres Tag will work with a number of third party software partners who are building on top of their platform. We wanted to be able to equitably list this partners without giving unfair preference to any of them. I developed a Vue component that uses the WordPress REST API to pull the details of each software partner and to randomise the order that they are displayed in.

The order is saved for each visitor for one week to avoid confusing users with a new random order on each page load. Different users visiting this page will each have their own random order generated allowing for fair prominence for each software partner.

Custom Blocks

I also created a few custom WordPress blocks (for the editor formerly known as Gutenberg) to help with easier publishing when using custom frontend components.


Ceres Tag has had good feedback on the new website since it was launched. While they are pre-launch they already have a following of eager customers in wait who are excited to see developments like this as a sign of things to come with the product itself.


Slade Point Medical Centre

Slade Point Medical were in pretty desperate need of a design refresh. Their previous site was straight out of the 1990s with design, usability and search issues. I developed a WordPress site for them with a responsive design, appointment enquiry form and a cleaner visual design.


Hydro Excavac

Hydro Excavac Mackay use a non-destructive digging process that lets them dig safely around underground services. They’ve always used photos to show what they do but their old website was showing its age. I designed a major upgrade of their site. The new website is based on the WordPress CMS and features a custom-built responsive theme for mobile and tablet support and a tweaked admin area that makes adding content very easy.

The new site features videos from their YouTube channel showing what their technology can do and the CMS is valuable as the staff at Hydro Excavac can maintain the site themselves.

Hydro Excavac ScreenshotResponsive Design

Sarina Vet Surgery

Sarina Veterinary Surgery is a 25+ year old Sarina-based business. I built out a new WordPress powered website for the practice, customizing a commercial theme and providing training to the staff on maintaining the site.

The new website is responsive, has a clearer design making it more useful to visitors and includes structured markup to help search engines list the site in rich search results.


Reef Resort Motel

The Reef Resort Motel in Mackay was in desperate need of a redesign. Their industry is one that obviously lends itself to the web, with guests using the internet to research and book accommodation. The business was missing out because of a nearly-decade old website which had design and usability issues.

I developed a WordPress based site for the motel, leveraging a commercial theme and customizing the CMS to suit the motel. A responsive design was used–where the layout adapts to mobile screen sizes–which is especially relevant with around 30% of visits being from a mobile or tablet.

Reef Resort Mackay